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Category: Blog Posts

An Open Letter To Non-Millenials

An Open Letter To Non-Millenials

We are not who you think we are By Lisa Bennett, Team Agent There I was, standing at the Agoura Deli counter, waiting for my Chinese Chicken Salad, on my phone pinning away on Pinterest. The woman behind the counter called my order. I did not regard her announcement because I was invested in finding the perfect holiday appetizer, housed in a pretty picture on my phone screen. But, what I did hear from behind me was an impatient customer…

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The Statistics Of A Beggar

The Statistics Of A Beggar

By Jay Lieberman There’s an agent out in my area who literally makes my skin crawl. He pridefully publishes his stats every year. Stats that most agents pop Champaign over. This is success for them. His stats: He made 176,041 calls. Talked to people on the phone for 446 hrs, 17 mins, 9 secs. Made 8,448 contacts (these are people that simply answered the phone). His success: For every 100 contacts made, he get 3 “leads.” For every 300 “leads”…

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The ‘SuperComputer’ Of Real Estate

The ‘SuperComputer’ Of Real Estate

Your Agent is valuing your home like it’s the 1970’s By  Jay Lieberman Today’s pocket calculator has more power than the computers used during the first lunar mission. And a Smartphone today…millions of times more powerful than all of NASA’s combined computers in 1969. Ever heard of Moore’s Law? Gordon Moore was the co-founder of Intel. Back in 1965, he prophesized that computer processors will double in advancement every two years. While some take issue with this, they can’t argue…

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My View Of The World Changed

My View Of The World Changed

The Strength To Overcome Challenges Can Come From Peculiar Places By  Jay Lieberman   “You never know what’s under someone’s shirt.” Michelle said these words to me when I got home from the hospital. A meaningless sentence to most. To me – it meant everything. Back in early April 2017 I ended up in the emergency room.  It was around 3:00am and the doctors had just told me I was going into something like septic shock. It started just before…

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How Can I Afford To Live In California And Still Drink My Latte In The Morning

How Can I Afford To Live In California And Still Drink My Latte In The Morning

Why only a third of the people living in our great state can afford to actually live in our great state – and what do we do about it? By Jay Lieberman   California is in the middle of a full-on crisis of housing affordability. The supply of homes for sale in our golden State has dropped off the proverbial cliff, income has not kept pace with price increases, and most folks don’t have the down payment to buy. Don’t…

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No Plan, No Approach Leads To Irreparable Injury

No Plan, No Approach Leads To Irreparable Injury

I Wish I Would Have Spoken Up Sooner, But It’s Never Too Late To Start By Jay Lieberman There’s nothing worse than having to watch someone make one of the most important decisions of their lives without a plan, expecting gold to come spilling out the other side. And then, having to watch them fail. Toward the beginning of the year 2000, when I was working with a real estate development firm, the shopping centers we owned were always fully…

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Follower or Leader?

Follower or Leader?

By  Jay Lieberman How do you make decisions every day? The mundane to the extremely important. Do you simply mirror those around you, subconsciously following the hurd? Or do you take a right instead of a left, creating your own path, leading to an unpaved road. I heard a story the other day about a German Shepherd that was walking across a busy street and was slammed into by a car. The dog broke both of her back legs, but…

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FULL TIME or PART TIME?

FULL TIME or PART TIME?

You need to sell your home. Many people don’t trust real estate agents at all. But who do you hire, assuming you’re going to—the Full-time agent or the Part-time agent? By  Michelle Lieberman   Remember this story? A real estate agent, because of his advertising, got blasted on social media. He seemingly had offended everyone in his marketplace, mainly hardworking moms. Let me remind you. Costello and Costello Real Estate Group created the ad. It showed Chase and Jeffrey Costello…

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The Glue That Binds Us

The Glue That Binds Us

A community that’s becoming stronger by the removal of those who don’t live up to their commitments By  Jay Lieberman The existential philosopher Jean-Paul Sartre said it best, “Commitment is an act, not a word.” It’s a word that can define the rise of a community or its demise. What’s amazing about this word commitment is it’s so strong, so determinative to the core of a group that it can become even stronger after it has been attacked. I was…

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BOTCHED!

BOTCHED!

By  Michelle Lieberman A recent poll asked 1000 real estate agents to rate the top three mistakes made by home sellers: 77% said, “overpriced home.” 32% said, “cluttered space.” 34% said, “showing availability.”   The other results included, 21% “unwilling to negotiate,” 20% “won’t make repairs,” and 28% said, “unpleasant odors,” (presumably pet odors). In other words, according to the 1,000 real estate agents asked, “It’s all your fault,” you—being the home seller. The client. My question is, if agents…

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