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Category: Blog Posts

BOTCHED!

BOTCHED!

By  Michelle Lieberman A recent poll asked 1000 real estate agents to rate the top three mistakes made by home sellers: 77% said, “overpriced home.” 32% said, “cluttered space.” 34% said, “showing availability.”   The other results included, 21% “unwilling to negotiate,” 20% “won’t make repairs,” and 28% said, “unpleasant odors,” (presumably pet odors). In other words, according to the 1,000 real estate agents asked, “It’s all your fault,” you—being the home seller. The client. My question is, if agents…

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Strength Transcends All Logic

Strength Transcends All Logic

The power of the mind seen from the strength of a 4-year old boy and his mother   By  Jay Lieberman Nolan was only 4 years old when he was diagnosed with a rare aggressive cancer. But, that was just the beginning. As a parent, I couldn’t begin to understand what it must have been like to hear those words come out of the doctor’s mouth. Frightening words like Metastatic Alveolar Rhabdomyosarcoma, the type of cancer Nolan was stricken with. I…

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The 95’ers

The 95’ers

Would you entrust the sale of your home to a game show host?   By  Jay Lieberman BINGO!! I won…I won. Gimmie my free dinner! Those horrendous words define the newest innovation in the real estate coaching field. Imagine this. Real estate agents, starving for commissions and clients, get together at the request of their coach in the dark recesses of the office meeting room. It’s later in the evening, maybe a few bags of chips and water bottles litter…

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A Priceless Pair of $10 Jeans

A Priceless Pair of $10 Jeans

By Jay Lieberman A pair of jeans I bought a while back fit perfectly. And, here’s a shocker for all those that parade around on Facebook showcasing their designer clothes. My new jeans are not one of the big brands. True Religion. 7 For All Mankind. Lucky Brand. Or Diesel. Are you ready? Hold onto your panties and jockstraps. I found them one day rummaging through the aisles of a random thrift shop in Thousand Oaks California. OMG. Jay bought…

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Here’s the Real Truth…About Open Houses

Here’s the Real Truth…About Open Houses

“What is the true purpose of an open house? If you said, ‘To sell my house,’ then guess again. The real answer is not what you think—and the truth is one of the best-kept secrets in the real estate business.” -Published on Realtor.com, article: The Dirty Secret About Open Houses: They’re Not About Selling Houses By Michelle Lieberman You can imagine this article ruffled a lot of feathers of the real estate community. Prompting outrage from agents like John (see…

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Skinned Knees & Celebratory Lunches

Skinned Knees & Celebratory Lunches

By  Jay Lieberman “The Entrepreneur keeps the values and qualities of kings and queens, but lives and works like a peasant.” I heard a guy say this to me the other day and it really articulated something that has been annoying me for a while now. People throw around the word entrepreneur like candy from a piñata. Some of the 20 to 30 year olds out there believe and act like entrepreneurship is synonymous with things like glamour, cool loft apartments, Uber, lattes, new apps, or…

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Lessons Of Rocky Applied To Real Estate

Lessons Of Rocky Applied To Real Estate

He Sold His Dog, Butkus, for Food Money… When He Bought Him Back 6 Months Later, He Was a Millionaire By Michelle Lieberman At 30-years-old, Sylvester Stallone was a typical, struggling actor. By night, he sold tickets at the Baronet movie theater, where he was fired for “scalping.” During the day, he worked at the Central Park Zoo – cleaning out the lions’ cages. In 1976, when finally made it to Hollywood, he only had $106 in the bank. His…

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Cow Farts and Home Buyers

Cow Farts and Home Buyers

How Overcomplication Can Cost You Your Sanity and Business By Jay Lieberman The cloud of exhaust was polluting the air in my neighborhood more than methane farts from the 1.4 billion cows on the planet. The common areas in our community have weed-infested land, which the fire department requires cleared a couple times a year. During these times, our area is inundated with fumes from the go-cart engines hanging on the backs of a bunch of landscaping guys cutting the…

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True Differentiation

True Differentiation

How it impacts profit and dictates strategy when selling a home.   By  Michelle Lieberman I realize the image above may look a little Howard Hughes-ish, but there is a method to my madness. And this sketch, if you’re thinking of selling your home, may have a profound and direct impact on your bottom-line profit. You’ll also want to share this with friends and family members that you care about too. When I set out to study Warren Buffett, his investment philosophy, to find out…

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‘Disruption’ – A Fickel Little Friend

‘Disruption’ – A Fickel Little Friend

This One Word Defines a New Way of Thinking That Could Either Catapult You or Leave You as Road Kill   By  Jay Lieberman I do love me some disruption in an industry. Something that is just about to change the way we all think or do something. Disruption is the perfect cause of the ‘Holy Shit’ moment. But, be careful. Disruption by its very nature is very high risk and operates at a lightning fast pace. Let me tell…

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