You need to sell your home. Many people don’t trust real estate agents at all. But who do you hire, assuming you’re going to—the Full-time agent or the Part-time agent?
By Michelle Lieberman
Remember this story? A real estate agent, because of his advertising, got blasted on social media. He seemingly had offended everyone in his marketplace, mainly hardworking moms.
Let me remind you. Costello and Costello Real Estate Group created the ad. It showed Chase and Jeffrey Costello on one side dressed in suits, a mother with three children on the other. The mother with three children is tied up, while a daughter paints her face. In other words, pure chaos is happening. There is also a babysitter who is on the floor with a colander on her head, and a duck (yes, an actual duck) standing in the disheveled room.
The wording on the ad says “Part Time Agent” next to the woman and her children, and “Full Time Professionals” underneath the Costellos who are dressed in suits. On the flip side, it lists what the Costellos can provide balanced against what the woman can offer. For the woman with three children it says, “Available at THEIR convenience NOT yours”. Said differently, mothers with children will always prioritize their children’s needs in front of those of the client.
Like I said, this ad got blasted all over social media and had mothers in that local area fuming.
But putting aside the controversy of the ad, the question remains, “When selling your home, should you hire a part-time agent or a full time agent? Does it matter? Is one better than the other?”
As entrepreneurs and full-time agents, you may expect us to give a biased answer. You’d be wrong. The fact is, whether someone is part-time or full-time says nothing about one’s ability to perform or, his or her skill set. Common sense tells us this is true. Just look at the profession of plastic surgery. Think Mexico. How many horror stories have you heard over the years about botched surgeries?
The point? There are full-time plastic surgeons in Mexico who are cheap, don’t have superior procedures or a sanitized, germ free environment who botch surgeries and leave their victims destroyed. And, given this situation, would it have mattered if the surgeon was full-time or part-time? No. Because that’s not the central question anyone should be focused on.
Let’s look at another example. Let’s say you needed to hire a financial planner. You could hire John Smith who is a full-time money manager, or you could hire, Warren Buffett, who only does this part-time – who would you choose?
We know who we’d choose!
This just demonstrates whether someone is full-time or part-time is not always important. And further, isn’t always important to the consumer. What we really want is the best, smartest, most capable individual. After all, even if a person is full-time, do you really think that person is spending “all of his time” on just your home or financial planning?
The sad fact is, most real estate agents work full-time but make a part-time income. So it can be deceiving and even foolish to think that a full-time agent is better equipped that a part-time agent or visa-versa.
What we must truly focus on when making such a decision are the aspects of, “Does he or she have a superior method? Has he studied and documented his research to explain how he is able to get clients a superior result? Does the agent have a superior moral code? And maybe most important, when things go wrong, and sometimes they do, does that agent have the integrity to call you?”
Success and a superior result come down to research and superior thinking. This leads to, on the client’s behalf, superior positioning, execution and decision-making. There are no substitutes for these three things. So, to hire an agent based on whether that person is part-time or full-time, frankly, is not where your interests should be focused.
ABOUT THEM – Jay & Michelle Lieberman have been called “provocative and entertaining,” but also “committed philanthropists”. Entrepreneurs and relentless innovators of the real estate industry, creators of the “Value-Driven Approach to Sell Real Estate”, founders of the Conejo Valley Teacher Only Program, hosts of the Conejo Valley Advice Givers Podcast Show, and attorneys and real estate brokers at Keller Williams World Class in Southern California. They feel honored and blessed every day they are able to serve their clients, their family, friends and their community. You can reach them at info@TeamJayMichelle.com.