Skinned Knees & Celebratory Lunches

Skinned Knees & Celebratory Lunches

By  Jay Lieberman

“The Entrepreneur keeps the values and qualities of kings and queens, but lives and works like a peasant.”

I heard a guy say this to me the other day and it really articulated something that has been annoying me for a while now.

People throw around the word entrepreneur like candy from a piñata. Some of the 20 to 30 year olds out there believe and act like entrepreneurship is synonymous with things like glamour, cool loft apartments, Uber, lattes, new apps, or Google.

Well…I don’t want to piss on the parade but it’s not any of those things. Not even in the same ballpark.

Entrepreneurship is the hardest thing in the world.

I run a few businesses. They started from nothing and continue to grow by my scratching and clawing my way up hill every minute of every day. If I stop for a minute, business would die.

This involves making a ton of decisions on a daily basis, making a lot of gut and educated guesses, and continually mapping out the future.

Continually plugging the holes in the boat.

There are certain constants to this. Living the life of an entrepreneur.  It’s all on yours truly.  If it fails, it’s on me. If it succeeds, it’s on me.  There is no one else to blame, but that dude in the mirror, every morning.

I make money. I lose money. I make right decisions and wrong ones. Thankfully, I have made more right than wrong, but regardless I am the only one there to pat myself on the back or slap myself in the face.

That’s the job. Wounded one day, happy as hell the next. Bloody knees this week. Champagne the next.

It’s living a life of contradictions. That is entrepreneurship.

Not sitting around hoping for some start-up capital for a shitty tech idea that came to mind during a 2-day bender. It’s the daily, hourly pain, panic, and struggle.

And…I don’t think I would have it any other way. The sink or swim aspect of entrepreneurship is the excitement I need to wake up in the morning and the exhaustion I need to get to sleep at night.

Tom Hanks said it best in the movie, A League of Their Own, “If it wasn’t hard, everyone would do it. It’s the hard that makes it great.”


ABOUT THEM – Jay & Michelle Lieberman have been called “provocative and entertaining,” but also “committed philanthropists”. Entrepreneurs and relentless innovators of the real estate industry, creators of the “Value-Driven Approach to Sell Real Estate”, founders of the Conejo Valley Teacher Only Program, hosts of the Conejo Valley Advice Givers Podcast Show, and attorneys and real estate brokers at Keller Williams World Class in Southern California. They feel honored and blessed every day they are able to serve their clients, their family, friends and their community. You can reach them at

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